Thursday, September 2, 2010

How to use Social Media ?

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We get asked lots of questions right now about how we should use social media (SMO) for a business. To be honest, it's a brilliant question because there are companies who do not use these media to the best of their abilities. Below, I set up a number of methods that can be used.

* Branding - Using Social Media to control your image. You can respond quickly to any bad press about your company or your brand.


* Customer Service - You can use social media to communicate quickly and easily with your customers.


* New product launches - Social media can be adapted for you "push" all your new products. This means that you touch a wider audience through different channels like Twitter for instance.


* Coverage - Coverage is mainly linked to the attainment of your site on the first page of Google. To do this requires that if your customers looking for your brand, they see you and not your competitors.


These are some methods that can be incorporated into the optimization of these media. Remember, you must first think what it is you want to achieve and look at how these tools can be used to achieve this goal.


To achieve a successful campaign you need to "produce" a good optimization strategy.

Author : Google Ranking Master Gujarat
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The Impact of Social Media

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We all know there is a renewed interest in social media Web sites. If you connect to your friends via Facebook or make business connections or through Linked In Twitter, there are several reasons why people used these sites to their advantage. In a recent independent study there are some interesting statistics on how people use social media. The study of 1,000 users Retrevo Gadgetology concerns when, where and how visitors use the social media.

Looking at the figures reveals that 16% of those aged under 25 and 15% aged over 25 use social media to the morning news. This trend could seriously affect the morning papers delivered as we know them today.

Another interesting point revealed that iPhone users are very active on social sites through all hours of the day. It may be easy to attribute it to the usability of applications on the iPhone - but ultimately whatever the probability of it, users use the iPhone certainly much more social media. It will be interesting to see how social media will grow in the coming months, and finally some statistics:


* 56% of users of social media check or update Face-book at least once a day.

* 12% of social media users check Face-book every two hours!

* 32% of respondents indicated that the use of these sites were not limited by the meal!

* Finally, the most ridiculous! 7% of respondents indicated they could take a look at their e-mail during an intimate moment!

Author : Google Ranking Master Gujarat
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Sunday, August 29, 2010

SEO Titles: The Decision of Solomon

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When faced with a tricky title, like everyone in SEO will be at some point, I am often torn between wanting to be catchy and wanting to stick by the rules of search engine optimisation. On the one hand, a catchy title is likely to catch the eye of the Internet user who performed the search in the first place. On the other, without the correct keywords in the correct place (such as the title) the search engines are less likely to feature my title somewhere that the Internet user will actually see it when they perform the aforementioned search.

But then again, if I don’t have something catchy, the Internet user will click on someone else’s title… Ugh. Which is more important?

At such times, the decision of King Solomon comes to mind. The wise king of old was confronted by two women, both claiming to be the mother of a child. Faced with a very difficult choice, Solomon decided to cut things down the middle, so to speak, and when one of the women protested at the idea of cutting the child in half he knew he had found the real mother.

Okay, the decision the wise king faced was perhaps a little more serious than deciding whether to put one word before another in the title of an article on a website, but the analogy still stands.

Fitting your sometimes-clunky keywords into a catchy title is one of the harder SEO jobs, so you have to use your common sense. Sometimes, the keywords really do have to give way. At other times, the keywords are so important that a dry title is necessary. Sometimes, though, you really do have to split it down the middle – just watch out for wailing mothers.

Author : Google Ranking Master Gujarat
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